Association Forum and Visit Omaha Release Key Insights from Industry Survey

FOR IMMEDIATE RELEASE

Contact: Carrie Dellamano, CPRP
Director, Marketing and Engagement
dellamano@associationforum.org
312-924-7030

Chicago, IL – August 7, 2024 – Association Forum, in partnership with Visit Omaha, is excited to announce the release of key findings from a landmark industry survey. The survey, facilitated by Hargrove and Associates, Inc. and powered by Visit Omaha, offers invaluable insights to the association industry, helping to identify skill development needs of association professionals as they prepare for future challenges.

“As part of Association Forum’s Excelerate initiative, themed “New Power Leadership,” this research empowers emerging leaders by providing them with the tools, knowledge, and resources they need to navigate and lead in a rapidly evolving landscape,” said Visit Omaha’s Vice President of Sales & Services, Cathy Keller. An Association Forum strategic partner, Visit Omaha continues to support this initiative through content, research, and events, all designed to cultivate and empower future new power leaders. “This research serves as a cornerstone in our efforts to equip these leaders with the confidence and capabilities to excel now and in the future,” added Keller.

Invaluable Landmark Research

This landmark research initiative offers crucial insights into the skills needed by association staff at all levels to tackle the challenges of today and tomorrow. In addition, the survey also provides a clearer understanding of the various continuing education formats and modalities that are most effective at upskilling staff. By leveraging these findings, Association Forum is poised to enhance the professional development resources offered to its members, ensuring they are well-equipped to navigate an ever-changing landscape, in both the short and long term. “This research will not only help shape our overall practice while we provide the best products and services to our members, but it ultimately serves as an ongoing asset, helping us to continuously achieve our mission to advance the professional practice of association management,” stated Artesha Moore, FASAE, CAE, CEO of Association Forum.

Webinar Announcement

To further explore the survey’s findings, Association Forum will host the webinar, The Association Pro’s Toolkit: Insights From The Latest Research, on September 12th, at 10 am CT featuring Alec Rosofsky, CAE, CMP, Director of Learning & Events at Association Forum. This webinar will provide an in-depth review of the results and discuss their implications for the industry. The session will be an invaluable opportunity for Association Forum members to gain key insights into the competencies association staff need to thrive in their roles amid increasing pressures, resulting in more effective operations and improved organizational outcomes. For information regarding the webinar, visit www.associationforum.org or click here to register.

Free Access to Members

Association Forum members will have exclusive free access to the full survey results. This data will provide significant value, offering critical insights that can inform and refine organizational approaches to staff professional development.

Preparing for Future Challenges

“Understanding the skill development needs of association professionals is essential for preparing our industry for future challenges,” said Moore. “The survey results are a valuable resource for our industry, offering a comprehensive look at the areas where support and growth are needed. We are committed to utilizing this data to better serve our community and help them stay ahead of the curve.”

###

About Association Forum The mission of Association Forum is to advance the professional practice of association management. Founded in 1916, Association Forum serves 4,000 association professionals whose efforts serve more than thirty-seven million members and generate $22 billion in global annual expenditures. Visit www.associationforum.org for more information.

About Visit Omaha Visit Omaha, the official tourism authority for the City of Omaha, Nebraska, partners with organizations to promote Omaha as a premier destination for meetings and events. By supporting initiatives like the Association Forum survey, Visit Omaha demonstrates its commitment to the growth and development of the association industry. Visit www.visitomaha.com for more information.

About Hargrove and Associates, Inc. Hargrove and Associates, Inc. is a leading market research and data analytics firm known for its expertise in facilitating insightful and impactful surveys. Their partnership with Association Forum and Visit Omaha in this survey underscores their commitment to providing high-quality data that drives industry advancement. Visit www.hargrovedata.com for more information.