Member Engagement Archives

Member Retention: More Than Just a Number

Learn how the AANA used humor and multichannel marketing to win back lapsed members.

Building Tomorrow: HACIA’s Member Development Initiatives Are Reshaping the Construction Industry

Jacqueline Gomez, Executive Director of the Hispanic American Construction Industry Association (HACIA), describes the crucial role associations play in anticipating and responding to workforce trends.

Team working together, teamwork, organization or employee collaboration for success, community or meeting agreement, cooperation concept, businessman woman, people on gear cogwheel working together.

Workforces at the Crossroads: Thriving Associations in a Changing Professional World

Unique pressures on professional workforces are changing the landscape for associations. Association leaders need precise insights into their own members to provide the right support.

Experience + Value = A New Formula for Successful Member Engagement

An interview with Amanda Lea Kaiser, author of “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.”

Challenging Assumptions: A Data-Driven Approach to Better Serve Members and Organizations

Ever had your organization roll out a new member category, introduce a new technology platform, or create a program because staff, volunteers, or board leadership believed it was a good idea?

Power Tools: Leveraging Your Marketing Toolbox for an Effective Omnichannel Campaign

Learn how Cure SMA runs an effective omnichannel marketing strategy.

Five Steps to Develop and Grow Your Influencer Marketing Program

What does influencer marketing look like at your association? Learn how the Pharmacy Technician Certification Board built its influencer marketing campaign from the ground up.

different people using screens and devices representing user personas

User Personas for Associations: Benefits & Best Practices

User personas have long been used to personalize the marketing efforts of top corporations. Learn how user personas can make a big impact for your association.