Association Forum Unveils 36th Annual Holiday Showcase® – Amplify 

Association Forum is excited to announce its 36th Annual Holiday Showcase^® – Amplify, set to take place over two days, December 4 and 5, 2024, at the Hyatt Regency Chicago. This year’s event will bring together association professionals from across the industry for two days of expanded learning, networking, and exhibits, promising a larger and more impactful experience than ever before. 

With over three decades of history, Holiday Showcase has become a cornerstone for the association community, and this year’s Amplify theme highlights the focus on elevating ideas, collaboration, and impact. Professionals from all levels will convene for top-tier education and innovative strategies designed to move their organizations forward. 

“We’re embracing the concept of amplification—creating an event where association professionals can come together to amplify their ideas, enhance their practices, and drive meaningful change,” says Carla Fuqua, CMP, Chair of the 2024 Holiday Showcase Program Advisory Group and Senior Meeting Manager at Bostrom association management firm. “This year’s event is designed to inspire collaboration and spark new thinking that will lead to tangible results for our attendees and their organizations.” 

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Keynote Speaker Adam “Smiley” Poswolsky 

The 36th Annual Holiday Showcase will feature Adam “Smiley” Poswolsky, an internationally renowned New York Times bestselling author and expert on workplace belonging. Smiley is known for his books, including The Quarter-Life Breakthrough and The Workplace Belonging Toolkit, and has delivered over 600 keynotes in 25 countries for organizations like Apple, Google, Verizon, and the U.S. Navy. His TED Talk has been viewed over 2 million times, and his insights have been featured in the Harvard Business Review, Wall Street Journal, and New York Times. Smiley’s keynote will provide practical strategies for creating cultures of belonging, collaboration, and high-performance teams, empowering association professionals to enhance engagement and retention within their organizations. 

Expanded Programming and Exhibit Hall 

In addition to Smiley’s keynote, Holiday Showcase – Amplify will offer two full days of carefully curated educational sessions, in a variety of session formats, designed for association professionals at every stage of their career. The event will also feature an expanded exhibit hall showcasing cutting-edge solutions in association management.  

Back by popular demand, the Career Center will return, providing career coaching and professional headshots. And the One Idea Can Change the World^® Stage will host inspiring presentations on emerging trends and success stories within the industry.  

“The exhibit hall is a cornerstone of Holiday Showcase, and this year will be more dynamic than ever,” says Peggy Murray Hagaman, Director of Group Sales, Meetings & Conventions, at Discover The Palm Beaches. “Attendees can expect exciting activations and an environment that fosters both learning and valuable connections.” 

Sheila Provenzano, Sales Director, Midwest Region, Visit Denver, adds, “The Career Center and One Idea Stage are always a huge draw, but we’re also introducing new elements that will spark even more innovation and engagement among our attendees.” 

Amplify Your Impact 

With expanded content, more sessions, and enhanced networking opportunities, Holiday Showcase Amplify offers everything association professionals need to take their impact to the next level. Whether attendees are looking to discover new ideas, connect with peers, or explore the latest industry innovations, this year’s event is an unmissable opportunity to grow their skills and their organization. Mark your calendars for December 4 and 5, 2024 and visit HolidayShowcase.org to register yourself and your team today.