Member Engagement

User Personas for Associations: Benefits & Best Practices

User personas have long been used to personalize the marketing efforts of top corporations. Learn how user personas can make a big impact for your association.

Are We in a Direct Mail Renaissance?

Direct mail is having a resurgence and could help your association compete for new members, conference registrants, and more.

Take the Guesswork out of Measuring Member Engagement with Engagement Scoring 

How to build an engagement model that assesses your association’s unique value proposition.

Advancing the Volunteer and Staff Committee Experience 

There is a plethora of advice when it comes to the volunteer committee and workgroup…

Do Members Find Your Website Helpful, or a Headache?

We talked to 3 association professionals about websites and member engagement.

How the ENA Chose a New Learning Management System (LMS)

Read on for a list of tips for choosing your next LMS.

The Great Resignation is Not a Blip

People will keep quitting their jobs; learn to work with it.

Getting the Most Out of an AMS: 7 Ways to Maximize an AMS Before Making a Change

Before you make a major AMS decision, assess these seven key factors.

How our SIGs Match Member Value to Needs

Association Forum recently changed the SIG calendar to bring more value to members while also streamlining internal processes.

Why This Magazine is Free and We’re OK With It

Subscription models are changing. Here’s why FORUM’s team has kept this content unlocked.