Member Spotlight: Hilary Marsh

I love helping associations help their highest-priority audiences find, learn about, and use everything they produce. This often means guiding them to adopt an “outside-in” approach to their work and their content, rather than an inside-out approach. Once associations plan and create content with members’ needs in mind, the members are more satisfied with their association and the organization succeeds in accomplishing its strategic goals.

 

It’s great that my work makes a difference in the lives of members and of association professionals as well.

 

A few years ago, I was honored to co-lead a study of content strategy adoption and maturity in associations, and I learned that many associations are already starting their content strategy journey. Folks still tell me the study helped them start or progress with their content strategy.

I realize, more and more every year, that the association world is one big community–and I love being part of it! I’ve made so many friends and connections by volunteering and attending events, and I enjoy the chances to connect others too.

 

Through associations, I’ve had many chances to share my knowledge by giving presentations and participating in webinars and podcasts.