One Month Away: Holiday Showcase® – NEXT LEVEL at McCormick Place!

From disruption to innovation, the 2025 Holiday Showcase keynotes will challenge your thinking and fuel your growth—don’t miss Sheri Jacobs’ game-changing brunch keynote and a powerhouse panel of industry leaders tackling real-time change in the opening session.

Association Forum Celebrates 2025 Scholarship Recipients and Launches Member Support Fund

Association Forum Foundation celebrates the 2025 scholarship recipients and launches a bold new Member Support Fund to ensure professionals facing financial hardship can stay connected, reskill, and thrive through transformative learning opportunities.

How to Invest in Your Own Professional Development (Without Breaking the Bank)

Professional development doesn’t have to cost a fortune…especially when you’re a Forum member!

The Power of Taking the AI Journey Together

Forum’s first Microsoft Copilot Lab brought together 20 professionals to explore how smart adoption of AI tools can power up organizational impact, securely and collaboratively

Member Spotlight: Lori Granich, MBA, RDN, CAE, DES

From clinical care to crafting transformative learning experiences, Lori Granich, MBA, RDN, CAE, DES, is redefining what it means to lead in the association space.

The Secret to Building a Strong, Reliable Professional Network

Authenticity, shared vulnerability, and common interests are the keys to creating a network that truly empowers and enriches your life.

Latest articles

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Association Forum Releases the 2026 FIRE Report, a Strategic Signal for a Sector in Transition

Association Forum unveiled the 2026 FIRE Report at Holiday Showcase, delivering strategic intelligence to help association leaders navigate economic volatility, talent challenges, and rapid AI-driven transformation.

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In Memoriam: Leslie Whittet, CAE

Association Forum mourns the loss of Leslie Whittet, CAE, a beloved leader whose passion, kindness, and dedication to the association community will be deeply missed.

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From Manager to Leader – A Coaching Perspective

Managers aren’t just task trackers—they’re catalysts for team synergy, growth, and purpose. Discover Dr. Judy Lubin’s insights on transforming management into true leadership.

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Workforce to Hit 30% Gen Z by 2030: Ready or Not? 

Gen Z isn’t lazy—they’re reshaping work with speed, collaboration, and purpose. Here’s how to engage the generation that’s redefining leadership and culture.

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A camera films a live in-person event.
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The Rise of Virtual Events Has Been a Boon to Associations

While hybrid and virtual events were necessary during the pandemic, some associations have turned them into great revenue-generating opportunities.

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A crowded outdoor event features people streaming past tents.
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What to Know When Hosting Your Association Event Outdoors

The pandemic has forced us to get creative with where we eat, learn and connect. Will a shift to outdoor events be in our future?

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Two jigsaw pieces are being fit together.
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Reunited in Strength: How to Create Association Events in 2021 and Beyond

There are three great ways to create an event right now: Highlight Welcoming Environment, embrace innovation and quality and have fun and stay positive.

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A dirt path leads toward a sunny horizon.
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A Detailed Look at How Associations Are Navigating the New Meeting Frontier

A new meeting landscape has emerged after COVID-19, with some changes likely to stick around for years to come.

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