Analytics

You’ve Been Running GA4, What Now?

The Google Analytics 4 (GA4) conversion deadline last summer brought chaos to our marketing team…

Demystifying Data Across Your Association 

Helping others get past data discomfort is easier than you think. Here are five ideas to help foster a data-centric organizational culture. 

Take the Guesswork out of Measuring Member Engagement with Engagement Scoring 

How to build an engagement model that assesses your association’s unique value proposition.

Ditch Data Discomfort 

Do you feel out of depth understanding today’s data-centric association terminology? Here are five tips to help you overcome data discomfort.