Membership

different people using screens and devices representing user personas

User Personas for Associations: Benefits & Best Practices

User personas have long been used to personalize the marketing efforts of top corporations. Learn how user personas can make a big impact for your association.

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Engagement scoring concept with blocks with member icons

Take the Guesswork out of Measuring Member Engagement with Engagement Scoring

How to build an engagement model that assesses your association’s unique value proposition.

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