Infographic: A By-the-numbers Look at the New Meeting Landscape

By the <i>FORUM</i> Magazine editors

A lemon gets squeezed into a pitcher of lemonade.

2020 changed meetings forever. As tough as the year was — there was an 84% year-over-year revenue loss for annual association events compared to 2019 — it also laid the groundwork for the future. The adoption of virtual and hybrid meetings has boosted attendance, and associations are feeling more comfortable than ever with such offerings.

Click to see a full-size image.

An infographic highlights the meeting landscape in 2021 compared to 2020.

About the Author

Written by the <i>FORUM</i> Magazine editors.

Related Articles

,

Double Your Footprint: Enhancing Conferences with a Hybrid Event Workflow

By combining on-site engagement with a digital experience, hybrid events can attract diverse audiences, boost...

READ MORE
, ,

The Emergency Nurses Association Utilizes Design Thinking to Reimagine its Awards Ceremony 

In a prime example of intrapreneurship, the ENA utilized design thinking to innovate within the...

READ MORE

Report Reveals Strategies to Overcome Membership Decline 

McKinley Advisors’ Membership Reset report provides a roadmap that association leaders can use to refocus...

READ MORE