One Month Away: Holiday Showcase® – NEXT LEVEL at McCormick Place!

From disruption to innovation, the 2025 Holiday Showcase keynotes will challenge your thinking and fuel your growth—don’t miss Sheri Jacobs’ game-changing brunch keynote and a powerhouse panel of industry leaders tackling real-time change in the opening session.

Association Forum Celebrates 2025 Scholarship Recipients and Launches Member Support Fund

Association Forum Foundation celebrates the 2025 scholarship recipients and launches a bold new Member Support Fund to ensure professionals facing financial hardship can stay connected, reskill, and thrive through transformative learning opportunities.

How to Invest in Your Own Professional Development (Without Breaking the Bank)

Professional development doesn’t have to cost a fortune…especially when you’re a Forum member!

The Power of Taking the AI Journey Together

Forum’s first Microsoft Copilot Lab brought together 20 professionals to explore how smart adoption of AI tools can power up organizational impact, securely and collaboratively

Member Spotlight: Lori Granich, MBA, RDN, CAE, DES

From clinical care to crafting transformative learning experiences, Lori Granich, MBA, RDN, CAE, DES, is redefining what it means to lead in the association space.

The Secret to Building a Strong, Reliable Professional Network

Authenticity, shared vulnerability, and common interests are the keys to creating a network that truly empowers and enriches your life.

Latest articles

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Association Forum Releases the 2026 FIRE Report, a Strategic Signal for a Sector in Transition

Association Forum unveiled the 2026 FIRE Report at Holiday Showcase, delivering strategic intelligence to help association leaders navigate economic volatility, talent challenges, and rapid AI-driven transformation.

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In Memoriam: Leslie Whittet, CAE

Association Forum mourns the loss of Leslie Whittet, CAE, a beloved leader whose passion, kindness, and dedication to the association community will be deeply missed.

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From Manager to Leader – A Coaching Perspective

Managers aren’t just task trackers—they’re catalysts for team synergy, growth, and purpose. Discover Dr. Judy Lubin’s insights on transforming management into true leadership.

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Workforce to Hit 30% Gen Z by 2030: Ready or Not? 

Gen Z isn’t lazy—they’re reshaping work with speed, collaboration, and purpose. Here’s how to engage the generation that’s redefining leadership and culture.

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It has been an honor to serve the Association community of Chicagoland over the past seven years
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Association Forum Announces President and CEO Michelle Mason’s Departure

Mason ends her seven-year tenure with Association Forum to join ASAE as president and CEO.

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A coffee cup that says the word "begin"
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Marc Anderson Named New President and CEO of Visit San Antonio

In The Know highlights industry news, member contributions and changes for current members.

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Two young business men, one white and one multi-racial, working at computers while wearing face masks.
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Establishing a New Normal

Read why “returning to normal” isn’t always a good thing, or even possible. In a post-pandemic world, we must make a new normal.

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A Place at the Table: How IT Governance Can Deliver the Most Value

There are fundamental practices to ensure your IT efforts are fully understood, well-communicated and support your organizational mission.

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